Names, marks and the occasional identity crisis
Microsoft cloud branding, properly excavated
Compare current and former product names, see how long each identity lasted, and follow the evidence behind every transition. Now with logos, because apparently names alone were not enough paperwork.
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- products
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- documented names
The registry
Product brand history
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| Current product | Name history | Used from | Used until | Duration | Evidence |
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Scroll horizontally to explore the full history. Dates reflect the precision supported by the cited source.
Further fieldwork
The “Get Your Story Straight” network
If you’re going to say something, be right about it. These fellow independent resources cover the parts of Microsoft’s story that deserve their own specialist paperwork.
Microsoft Cloud Logos
Proper product logos, including historical versions and the visual evidence behind the identity crisis.
Inspect the logos (opens in a new tab)
Let Me Correct That For You
Proper names for things, because accuracy should not be an optional add-on.
Check the terminology (opens in a new tab)