Names, marks and the occasional identity crisis

Microsoft cloud branding, properly excavated

Compare current and former product names, see how long each identity lasted, and follow the evidence behind every transition. Now with logos, because apparently names alone were not enough paperwork.

products
documented names

The registry

Product brand history

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Further fieldwork

The “Get Your Story Straight” network

If you’re going to say something, be right about it. These fellow independent resources cover the parts of Microsoft’s story that deserve their own specialist paperwork.